Steven Herron's Blog (2)

I sat in on a Marketing Sherpa seminar on SEO practices today. As usual the material was very good and would apply to general SEO and hotel specific. The data presented was developed through nearly 2,000 survey responses from SEO firms, consumer surveys, lab tests and partnered research, Sherpa Case Studies, and "Best Of" data from Partner Research Organizations. The revealing points were: 49% of budgets were "inflexible" - meaning they were set and not adjustable to demand even if sales were… Continue

This is my first post here and in order to get the juices flowing I am going to throw out questions in hopes of generating thought provoking conversations. How do you define success? What success measurement tools do you use? What do you need more of? What type of actionable marketing data do you review and analyze? Continue