INN Social Media Executives (frmly known as Hotel SEO)
Trevor Cullen's Page
Profile Information
- How long have you been working with Social Media?
- 3 years
- Name of firm
- Searchcreations
- Title
- Managing Director
- Email Address
- Trevor.Cullen@searchcreations.com
- Website
- www.searchcreations.com
Trevor Cullen's Blog
Has Brand a place in a World of SEO?
In a world where search dominates product selection or product research, does brand still have a place? Has google thought us not to be brand loyal any more, considering that once we search on the product type we are then looking at the most relevant results that are applicable, but that result is based on product information and not on brand awareness. Typically in talking with clients I know their audeince is reached by a new need rather than by recognition.
Posted on September 3, 2008 at 10:22am — 2 Comments
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