I sat in on a Marketing Sherpa seminar on SEO practices today. As usual the material was very good and would apply to general SEO and hotel specific. The data presented was developed through nearly 2,000 survey responses from SEO firms, consumer surveys, lab tests and partnered research, Sherpa Case Studies, and "Best Of" data from Partner Research Organizations.
The revealing points were:
49% of budgets were "inflexible" - meaning they were set and not adjustable to demand even if sales were…
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Posted on September 4, 2008 at 2:56pm — 3 Comments
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